However there is also a sense of frustration as new presents are unwrapped and last year’s previously un-played with toys are pushed to the back of the cupboard. Of course the children are lucky to get any presents at all, and perhaps this issue is just one of poor parenting?
But many parents will recognise this situation as a common one. The answer is obvious! Just tell them they don‘t get any new toys until they play with the ones they already have, and make sure they do so throughout the year. It would certainly make for a cheaper Christmas or at least increase their appreciation for what they are given.
So what does this have to do with the provision of training programmes by organisation’s in-house training departments? Having spent many years in a company as a ‘customer’ of the training department, and then more years offering the systems provided by Gazing Performance and in working with different training departments. Our observation is that many training departments act exactly like Santa Claus in giving ‘shiny new toys to children who have not played with the ones they were given last year!’ This issue seems to be underpinned by three main points:
i) Even if they try to make a connection, most training departments remain unfortunately remote from actual performance and business results.
ii) A ‘junkie’ like obsession to the desire to get delegate approval and ‘good’ feedback on the universal ‘happy sheet’.
iii) The dreaded ‘training needs analysis’ in which a seemingly valid requirements research process allows the people within the business to act like the aforementioned children writing their ‘Christmas list’ for Santa.
We hear people say “What’s wrong with this? Surely it’s good for motivation and retention to give people the development they want!” Of course there is an element of truth in that, and one can argue it’s better to provide some development rather than none.
The problem is that ‘what people want is not necessarily what they really need,’ if the goal is to provide development programmes that have a measureable and sustainable impact on individual and organisational performance.
So the desired ROI from development investments is rarely delivered, and it has long been accepted that the majority of training does not translate into behaviour and business results. This is a worrying situation at any time, but in today’s business reality when every penny of investment is microscopically scrutinised, the situation does not survive logical examination!
So what is the answer? Firstly don’t underestimate the challenges as ‘the shiny new toy’ culture has existed in the training and development industry for many years. Also there is not a ‘silver bullet’ of an answer.
Our observation is that there must be a deliberately joined up approach between the strategic direction of the business, the critical business processes and the selected development strategy. This is then underpinned by an almost obsessive commitment to disciplined execution.
For example people are expected to use the knowledge, skills and tools they have been provided with in order to do their job i.e. use what you have a focus on, using it better and better! The attention of the ‘training department’ then shifts to supporting application in the field and assessing specific gaps in ‘skilful use’ which provide the platform for your enquiry ‘training strategy’. A measurable link to performance and therefore ROI is now much closer to hand. I have tried to illustrate this below:
- Strategic Direction - Clarity
- Development Requirements identified
- Adaptation of material to match requirements
- Gain and understanding the new skills, through workshops
- Use the skills with coaching support
- Skilful use of the skills with ongoing coaching
- Assessing the Impact
Too simple? Simple maybe, but far from easy to implement. Of course there are enlightened HR and Training Directors who understand this and build their development strategy and programmes on that understanding. Gazing Performance have been lucky to find and work with some of them.
But there are still too many ‘Santa Claus-like’ training departments and in today’s climate where training and development investments are high on the list of targets to cut, it is easy to see why leadership teams feel their people can “go without another shiny new toy that they are unlikely to use”, for a year or two!
For more on how Gazing Performance can help you get the benefits from an integrated training strategy and programme, please contact Gordon Holmes at gholmes@pengor.com